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pinup Old School Value
Traditional-based Sushi
Our cuisine and exclusive omakase dining experience reflect Chef Nozawa's 50 years of expertise and initial apprenticeship under renowned chefs in Tokyo.
New School Approach
Don't Think. Just Eat.
Discover sushi at SUGARFISH the way Nozawa intended, where unique touches set us apart in delivering an exceptional dining experience.
Nozawa-style sushi is known for its strict commitment to traditional sushi, devoid of modern variations like California rolls or spicy tuna rolls. At SUGARFISH, Chef Nozawa upholds the purity and simplicity of the sushi experience. Our goal is to further enhance this authentic foundation for our patrons.
Quality
Our top priority lies in the quality of ingredients. We strive to uphold this standard while keeping operations cost-effective through simplicity. At SUGARFISH, we aim to offer a seamless and welcoming dining experience for all patrons. Embracing Chef Nozawa’s philosophy, we encourage guests to savor the moment without overthinking - "Don't Think. Just Eat."
Food-Centricity
Our Circle of Like-Minded Restaurants
pinup SUGARFISH is just one of the many dining establishments under the management.Sushi Nozawa Group, which also includes KazuNori: The Original Hand Roll Bar and Nozawa BarSUGARFISH stands out as a premium dining place, dedicated to delivering top-notch sushi quality and service.Nozawa Bar caters to adventurous sushi enthusiasts with its fine-dining omakase experience. KazuNori, The Original Hand Roll Bar, is a laid-back establishment specializing in the freshest, top-quality hand rolls.
Our sister restaurants, HiHo Cheeseburger, UOVO and MatūUnite around a common goal: dedication and passion for ensuring top-notch food quality.
